User Experience Research + Design

Katherine Kendall

Stay curious. Keep learning.


Who I am

I’m a User Experience Designer with a user research background. I play well with others and love to learn from users. My definition of bliss is understanding problems and crafting the best end-to-end experience to solve them. Details are important; but how a product resonates with users and tells a story is what defines an experience.

I’ve worked in Agile and startup environments, and in the fields of healthcare, finance, broadcast media, hospitality, and manufacturing.

When I’m not thinking about research and design, you’ll find me out running the roads, studying Japanese, or curled up with my favorite graphic novel.


What I do

User Research

Experience Design

Tools & Techniques

Design Thinking

Iterative process of understanding users, building empathy, exploring ideas, prototyping, gathering user feedback, and solution implementation.

Mental Modeling

Visualization comparing users’ real-world tasks and processes against site content to maintain business alignment and identify gaps and opportunities.

User Personas

Customer archetypes that capture behaviors, mindsets, and goals in order to focus teams on designing for real users, not personal tastes or preferences.

Journey Mapping

Representation of a user’s full set of interactions with a company or service to uncover opportunities to address pain points or unmet needs.

User Testing

Iterative testing of wireframes, prototypes, and fully-functioning products; recruiting users, developing scripts, facilitating interviews, and presenting results and recommendations.


Rapid creation of screens in any format in order to test with users, learn, and quickly iterate.


Selected works

Care Center Web Sites Desktop · Mobile
“Find a Doctor” Search Desktop · Mobile
HelloWallet Mobile Bills Mobile Bills Mobile · User Research
User Testing User Research
User Personas User Research
HelloWallet User Insights User Insights Portal User Research
HelloWallet User Journey User Journey Map User Research
HelloWallet 3 Minute Plan Three Minute Financial Fitness Survey Desktop
Introduction Email and Landing Page Desktop
Animal Planet Home Page Desktop
Petfinder Redesign Petfinder Redesign Desktop
Dog Breed Selector Animal Planet Dog Breed Selector Desktop
Petfinder Mental Model Petfinder User Mental Model User Research
Thumbnail MyDiscovery Discovery Ultimate Sharks iPad App Tablet
Thumbnail Discovery iPad App Discovery Channel iPad App Tablet
Discovery Networks TV Show Sites Desktop
Discovery News Desktop
Discovery Networks Video Experience Desktop
Discovery Networks Video Search Desktop
Marriott Hotel Search Desktop
Marriott Hotel Custom Event Web Pages Desktop